Fast Track Digital Marketing. Evolve and Grow!
(VIRTUAL LEARNING)
Course Outline
- Basics of Media Planning and Budgeting
- Digital Strategy – SOSTAC
- Building Blocks: Consumer Behaviour / ZMOT (Zero moment of truth)
• Customer acquisition funnel- Discover the journey of a consumer
- Learn the steps of the customer acquisition funnel; from awareness to conversion, and retention
- Digital marketing channels for each step of the customer acquisition funnel.
• Website
• Search engine optimization(SEO)
• Search engine marketing (SEM)
• Display advertising
• Video / Content Marketing
• Electronic Direct Mail (EDM)
• Social Media
• Mobile / Apps - Web Analytics
• Implement Google Analytics
• Enhanced Ecommerce
• Understanding Web Traffic Metrics - Search Engine Optimisation (SEO)
• On-Site & Off-Site SEO
• The Big 5 Must Do’s for SEO
• Product Feed to Google Merchant Centre & Facebook/Instagram - Digital Marketing
• Search Marketing (SEM)
• Social Media (Facebook & Instagram)
• Email subscriptions and rewards - Measure for success. Campaign tracking and optimization.
• Learn what are the ROIs (return on investment) for each digital marketing channel at each step of the customer acquisition funnel
• Learn what analytics tools are used to measure the ROIs
• Learn how data and analytics can help you improve your digital marketing strategy
Learning Outcome
- Build powerful online strategy that can be integrated into your overall marketing strategy
- Understand the various digital marketing channels with up-to-date information in this ever-changing digital landscape
- Understand the customer acquisition funnel, from awareness to engagement, to conversion and retention
- Learn the essential digital marketing channels and how to apply the right ones at each step of the customer acquisition funnel
- Have increased confidence and inspiration for the development of strategic and creative digital communication campaigns
- Understand the methods and metrics of analysing digital campaigns.
Who will benefit from this course?
- You are new to digital marketing or have some basic knowledge of it, and wish to know more
- You wish to learn and understand how to build a powerful online strategy
- You wish to learn more about the various digital marketing channels and how they can be applied to each step of the customer acquisition funnel
Trainer Profile
Martin Ross has over 20 year’s of marketing and consulting experience in various industries including broadcasting, advertising, publishing, IT and management consulting. He has consulted with clients on a range of business, management and leadership issues across the region including New Zealand, Australia, Malaysia, India, Thailand, Philippines, Indonesia, S Korea, Japan and Hong Kong.
As an active marketer and facilitator he has done work with regional clients including, Microsoft, Deutsche Bank, DBS Bank, Resorts World Sentosa, Skyscanner, Visa International, Workforce Development Agency, Starwood Resorts, New Zealand Bank, Cathay Pacific, Singapore Airlines, Singtel and many others. He also worked closely with the world’s leading media, creative agencies, publishers and their clients including, MEC Global, Zenith Optimedia, Mindshare, Universal McCann, XM Asia, OgilvyOne, Arc Worldwide, Yahoo!, Microsoft Advertising, AsiaOne, MediaCorp, BBC, CNN and many others.
He now owns and operates an independent digital marketing consultancy – coaching and consulting clients with their digital marketing strategy as well as presenting workshops at the Marketing Institute of Singapore and Econsultancy on digital topics.
Previously, Martin also held the position of Managing Director of Sizmek SEA, Director of Sales and Strategy for Ctrl/Shift and Managing Consultant of Worklife Asia.
Testimonial
Course Fee
To be determined
Schedule & Duration
To be determined