E-Commerce Masterclass Trilogy
Part 1: Be e-Commerce Ready
Get your e-commerce store running in a day
In 2023, online sales channels are mandatory.
With the increasing number of people shopping online, it has become a priority for businesses to take advantage of the digital sales channel to reach customers globally and not just your local market.
This training teaches you to build your E-Commerce store successfully. It will provide a fundamental and holistic understanding of the digital landscape including e-commerce platforms, payment gateways, logistic partners, online reputation management, and digital marketing channels.
The course will be tailored according to participants’ basic knowledge – ie. Easy to understand, practical, informative.
Coming soon:
Part 2: Digital Marketing Tactics to Increase Sales
Essential tips to help your e-commerce business evolve and grow.
Part 3: Digital Marketing – Optimise with Ads & Analytics
Boost sales revenue & maximise returns.
Learning Outcomes
Who will benefit from this course
- Introduction to E-commerce
- Selecting an E-commerce Platform
- Store Strategy: Audience, Product, Price
- Build Your Website / E-commerce Store
- Creating the perfectly optimised homepage
- E-commerce design principles
- Optimising for Mobile Experience
- Sharing your store’s story in a second
- Plugins & Third-Party Tools
- Blog Pages
- e-Commerce Sales Funnel
- Best Practices for Checkout pages
- One Click Checkouts
- Assessing and managing abandoned cart
- Payment Gateway & Logistic Partners
- Choosing and Using Payment Gateways
- Understanding SSL (security)
- Logistic providers and rates
- Protecting Your Customer and Yourself
- Protecting your customer data
- A basic understanding of PDPA & GDPR and Cookie messaging
- The essential legal information to include on your site
- Defining a returns policy
- Intro to Digital Marketing
- Short and quick introduction about digital marketing and the ever-changing digital landscape
- Learn what is online visibility and why it is important for a business
- The importance of a digital marketing plan and strategy, and why you must have it
- Learn what is a digital marketing plan and strategy
- Digital marketing channels
- Q&A
Martin Ross has over 20 year’s of marketing and consulting experience in various industries including broadcasting, advertising, publishing, IT and management consulting. He has consulted with clients on a range of business, management and leadership issues across the region including New Zealand, Australia, Malaysia, India, Thailand, Philippines, Indonesia, S Korea, Japan and Hong Kong.
As an active marketer and facilitator he has done work with regional clients including, Microsoft, Deutsche Bank, DBS Bank, Resorts World Sentosa, Skyscanner, Visa International, Workforce Development Agency, Starwood Resorts, New Zealand Bank, Cathay Pacific, Singapore Airlines, Singtel and many others. He also worked closely with the world’s leading media, creative agencies, publishers and their clients including, MEC Global, Zenith Optimedia, Mindshare, Universal McCann, XM Asia, OgilvyOne, Arc Worldwide, Yahoo!, Microsoft Advertising, AsiaOne, MediaCorp, BBC, CNN and many others.
He now owns and operates an independent digital marketing consultancy – coaching and consulting clients with their digital marketing strategy as well as presenting workshops at the Marketing Institute of Singapore and Econsultancy on digital topics.
Previously, Martin also held the position of Managing Director of Sizmek SEA, Director of Sales and Strategy for Ctrl/Shift and Managing Consultant of Worklife Asia.
Enroll Now
Start your journey of continuous learning!
By submitting your information in the form above, we have your permission to send you marketing information.