E-Commerce Masterclass Trilogy
Part 2: Digital Marketing Tactics to Increase Sales

Essential tips to help your e-commerce business evolve and grow!

In 2023, online sales channels are mandatory.

It is not too late to supercharge your marketing strategy with social media presence. Done right, digital marketing can be the most cost-efficient, effective, and accurate way to attract new customers.

Are you up-to-speed on the latest knowledge and strategies?

Find out how you can reap the benefits of digital marketing to accelerate your business growth at our upcoming masterclass, Part 2 of the E-Commerce Masterclass: The Trilogy!

Coming soon:
Part 3: Digital Marketing – Optimise with Ads & Analytics
Boost sales revenue & maximise returns.

  • TBC
  • TBC
  • TBC
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Learning Outcomes

  • Have a sound understanding of the general principles of digital advertising
  • Be conversant with relevant technologies for digital communications campaigns
  • Have increased confidence on the development of strategic digital campaigns
  • Understand how to integrate digital into the overall marketing mix

Who will benefit from this course

  • Marketing managers, marketing directors, CMOs
  • Designed for participants who want an in-depth understanding of digital marketing
  • Designed for participants seeking to learn how to harness the power of digital marketing
  1. Introduction to Digital Marketing
    • What is Digital Marketing
    • What is online visibility and why it is important for a business
  2. Setting the Stage: Digital Marketing Concepts & Landscape
    • Digital marketing and the ever-changing digital landscape
    • The importance of a digital marketing plan and strategy, and why you must have it
    • Optimising for Mobile Experience
  3. Building Blocks: Consumer Behaviour / ZMOT (Zero moment of truth) / The Consumer Journey
    • Discover the journey of a consumer
    • Learn the steps of the customer acquisition funnel
    • Awareness, Conversion, Retention
  4. Acquisition & Engagement: Understanding the Digital Channels
    • Website
    • Search engine optimization (SEO)
    • Search engine marketing (SEM)
    • Display Advertising
    • Video/ Content Marketing
    • Electronic Direct Mail (EDM)
    • Social Media
    • Mobile / Apps
  5. Campaign Tracking & Ad-serving, Optimization, Attribution
    • Understand your campaign and ad performance
    • How to optimize your digital campaigns
  6. Q&A

Martin Ross has over 20 year’s of marketing and consulting experience in various industries including broadcasting, advertising, publishing, IT and management consulting. He has consulted with clients on a range of business, management and leadership issues across the region including New Zealand, Australia, Malaysia, India, Thailand, Philippines, Indonesia, S Korea, Japan and Hong Kong.

As an active marketer and facilitator he has done work with regional clients including, Microsoft, Deutsche Bank, DBS Bank, Resorts World Sentosa, Skyscanner, Visa International, Workforce Development Agency, Starwood Resorts, New Zealand Bank, Cathay Pacific, Singapore Airlines, Singtel and many others. He also worked closely with the world’s leading media, creative agencies, publishers and their clients including, MEC Global, Zenith Optimedia, Mindshare, Universal McCann, XM Asia, OgilvyOne, Arc Worldwide, Yahoo!, Microsoft Advertising, AsiaOne, MediaCorp, BBC, CNN and many others.

He now owns and operates an independent digital marketing consultancy – coaching and consulting clients with their digital marketing strategy as well as presenting workshops at the Marketing    Institute of Singapore and Econsultancy on digital topics.

Previously, Martin also held the position of Managing Director of Sizmek SEA, Director of Sales and Strategy for Ctrl/Shift and Managing Consultant of Worklife Asia.

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