Digital Advertising (FB & Google Ads) Masterclass
Description
Digital ad campaigns allow your brands, products, and services to reach customers as they search or browse online.
To maximise ROI, it’s essential to have leadership in understanding and applying best practices for Google and Facebook Ads. This double certification-level workshop covers the fundamentals of both platforms, fast-tracking participants through the Google and Facebook Ads curriculum and introducing certification options.
Participants will develop skills to build and optimise ad campaigns on Google and Facebook, strategically aligning them with specific marketing objectives for effective, measurable results.
This course is HRD Corp (HRDC / HRDF) claimable.
Additional information
| Mode | Online, 2-days |
|---|---|
| Nov | – |
| In-House | ✓ |
Course Details
Learning Outcomes
- Plan SEO and digital marketing strategies of a website against business objectives
- Manage keyword research in alignment with SEO
- Provide on-page SEO strategies and recommendations
- Map out appropriate off-page SEO strategies to drive performance across multiple channels
- Monitor analytics dashboards and reports to evaluate SEO performance
Suitable for:
Professionals who are responsible for digital marketing, sales and business development and web development. Professionals seeking to implement SEO marketing techniques. Business owners, entrepreneurs, and individuals who know they want to use on-page and off-page SEO techniques to drive more traffic and sales.
Course Outline
Module 1: Fundamentals of Digital Advertising
- Paid media ecosystem
- Google Ads platform fundamentals
- Facebook Ads platform fundamentals
Module 2: Ad Formats
- Google Ad Formats
- Facebook Ad Formats
Module 3: Ads Targeting
- Google Search Ads Targeting
- Google Display Ads Targeting
- Facebook Ads Targeting
Module 4: Ads Bidding & Budgeting
- Google Bid Strategy Fundamentals
- Facebook Bid Strategy Fundamentals
Module 5: Campaign Reporting
- Google Ads Performance Monitoring and Reporting
- Facebook Ads Performance Monitoring and Reporting
Module 6: Optimizing Performance, Profitability and Growth
- Google Ads
- Facebook Ads
