Integrated Digital Marketing Strategies

Category:

Description

This workshop provides a fast-track understanding of the digital landscape, covering essential areas such as social media marketing, search engine optimisation, search marketing, online reputation management, email marketing, display advertising, and media metrics and analytics. With leadership in digital strategy, participants will learn to navigate these key areas to drive impactful marketing outcomes.

We explore regional trends and examine their impact on consumers, delving into ROI measurement, media planning, and effective creative approaches. Additionally, the workshop addresses industry best practices, standards, and strategies for developing an integrated digital marketing approach that aligns with the consumer journey in the digital age.

This intermediate-level programme, presented from a marketing practitioner’s perspective, also tackles the challenges marketers face in adapting their organisations to the evolving digital landscape. Participants will leave with the insights and skills to lead digital initiatives effectively, making digital marketing accessible and actionable.

This course is HRD Corp (HRDC / HRDF) claimable. 

Additional information

Mode

Online, Physical, 2-days
Nov

–
In-House

✓

Course Details

Learning Outcomes

  • Have a sound understanding of the general principles of digital advertising.
  • Be conversant with relevant technologies, devices and opportunities for digital communications campaigns.
  • Have increased confidence and inspiration for the development of strategic and creative digital communication campaigns.
  • Understand how to integrate digital into the overall marketing mix.
  • Understand the methods and metrics of analysing digital campaigns.
  • Have insight into the operational and logistical challenges that face both agencies and clients in adding digital to their organisations marketing offering.

Suitable for:

Marketing managers, marketing directors, CMOs, account directors, planners and anyone wanting to learn about digital marketing. Designed for participants who want an in-depth understanding of digital marketing and how to harness its power.

Course Outline

▪ Setting The Stage: Digital Marketing / Concepts / Landscape

▪ Building Blocks: Consumer Behaviour / ZMOT (Zero moment of truth) / The Consumer Journey

▪ Acquisition & Engagement: Understanding the Digital Channels

> Website
> Search engine optimization(SEO)
> Search engine marketing (SEM)
> Display advertising
> Video / Content Marketing
> Electronic Direct Mail (EDM)
> Social Media
> Mobile / Apps

▪ Campaign Tracking & Ad-serving, Optimisation, Attribution

▪ Programmatic Media Buying / RTB

▪ Brand Safety & Click Fraud

▪ Digital Strategy – SOSTAC

▪ Basics of Media Planning and Budgeting

Related products