Unconventional & Creative Marketing Strategies That Get Results

Category:

Description

In today’s world, where people are bombarded with countless marketing messages daily, standing out is essential. Traditional marketing efforts often go unnoticed, blending into the noise.

To truly excel, your marketing and advertising should be anything but ordinary. This training programme equips you with the leadership skills to craft UNCONVENTIONAL HOOKS and CREATIVE CUSTOMER-GETTING ANGLES that capture attention, attract customers, and drive sales.

This intensive 2-day workshop unveils the unconventional marketing strategies that successful companies and individuals use to distinguish themselves, captivate audiences, and achieve remarkable sales growth. Learn how to lead with bold, innovative marketing tactics that make your brand memorable and drive results.

This course is HRD Corp (HRDC / HRDF) claimable. 

Additional information

Mode

Physical, 2-days
In-House

✓

Course Details

Target Audience

  • Marketing professionals or executives
  • Sales professionals or executives
  • Business development staff/team
  • Advertising professionals or executives
  • P.R professionals or executives

Course Outline

  • Craft a marketing message that STANDS OUT so that people will give it special attention among the hundreds of other marketing
  • Why the human mind goes into ‘non-active mode’ when exposed to normal or dull marketing messages (and how to WAKE this mode up and have it respond to your marketing)
  • How to install in yourself and your marketing/sales team an “Unconventional Marketing Mindset” and start producing more vibrant marketing ideas
  • Step-by-step method to transform any plain advert or marketing into an INTERESTING & CAPTIVATING marketing piece
  • Ways to create an unconventional delightful customer experience that will have people telling others to be your customers
  • Use strategic eye-catching “grabbers” in marketing pieces (like brochures, advertisements, online ads etc) to prevent them from being unread or thrown away
  • How to “theme” a campaign so that people will find it newsworthy and want to spread the word on social media about it (plus have news outlets want to report on it)
  • Example of a household product company that rakes in 700% more sales through a creative online campaign
  • Example of a shoe company that spends nothing on advertising but still brings in 8-figure revenue by having the customers do the selling for them
  • Example of a small family restaurant that doesn’t spend a cent on marketing, yet through the brilliant use of creative marketing — got fully booked everyday for an entire year
  • And more: 21 real life examples of companies and teams from different industries that use unconventionally clever marketing to differentiate itself from its competitors and in-turn gets a continuous supply of clients (PLUS: the strategies & tactics of these companies are deconstructed into easy-to-emulate steps for you, so that you can use them for your own marketing)

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