Negotiation Skills for Sales & Marketing Professionals
Description
In today’s complex and competitive environment, there is always the possibility that things may not go as planned. Equipping yourself with negotiation skills provides a powerful advantage, empowering you to navigate challenges confidently and positively. Strong negotiation abilities contribute to more productive outcomes within the organisation and in dealings with external partners.
This course is designed to help you develop essential negotiation skills, enhancing your leadership capacity to influence others in a desired direction and foster collaborative solutions that benefit all parties.
This course is HRD Corp (HRDC / HRDF) claimable.

Additional information
| Mode | Physical, 2-days |
|---|---|
| In-House | ✓ |
Course Details
Learning Outcomes
- Understand the Principles of Negotiation
- Develop Skills of Effective Negotiators
- Avoid Common Mistakes when Negotiating
- Develop Effective Negotiation Strategies and Tactics
- Understand the Elements of “Win-Win” Approach to Negotiation
Course Outline
Day 1
- Understand the Principles of Negotiation
- Characteristics and Skills of an Effective Negotiator
- Creating the Right Atmosphere
- Identifying Clear Objectives and Agenda Setting
- Assessing the Opposition – Choosing a Strategy
- Preparing Yourself and Avoiding Critical Mistakes
- Planning and Preparing for Negotiation
Day 2
- Managing Negotiation Process
- Negotiators’ Strategies and Tactics
- Making a Proposal and Responding to Ploys
- Recognise Interests and Issues to Avoid Unnecessary Positions
- Understand and Manage Different Behaviours and Difficult Situations
- Leading the Negotiation Process to a Close
- Negotiator’s Guide – Preparation Checklist





