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ATD Education Programs

ATD is the world’s largest association dedicated to learning and talent development professionals. We are proud to have more than 30,000 members in over 120 countries. 

ATD has been serving the talent development field in the Asia Pacific for the past 30 years, and we are eager to continue to provide our clients, members, and partners with the full support that empowers them to perform at their highest level through ATD conferences, membership, education programs, and world-class certifications. 

ATD authorized Education Partner in Malaysia:

ATD Master Trainer® Program

Designed to Grow Your Skills & Impact

Focused on practice and grounded in theory, establish your credibility in delivering the most engaging and effective training solutions—in both the classroom and virtual environments.

Elevate your skills through this experiential and blended assessment-based program.

ATD's Certificate Programs
Offered Through MISA

ATD Education

For past 80 years, our mission has been to empower talent development professionals with the knowledge and skills they need to be successful and remain competitive. We accomplish this by providing learning that sticks and leads to measurable results in your on-the-job performance. More than 160,000 professionals from around the world have trained with and earned ATD certificates and credentials in critical talent development disciplines.

TD professionals HELP OTHERS REACH THEIR POTENTIAL. LET ATD HELP TD practitioners to REACH THEIRS.

ATD provides a wealth of professional development offerings that serve talent development professionals throughout their careers.

Our course designs apply the latest instructional strategies that promote application and organizational impact.

Backed by the Talent Development Capability Model, we provide the practical resources and tools you and your organization need to elevate your talent development practice.

Our team of facilitators are best-in-class and best equipped with the knowledge and practical skills to empower your organization.

Choose a path for more information:

Course Info

This facilitation training course covers the entire end-to-end training cycle, including planning and preparing an in-person training event, managing the learning environment and engaging participants in the classroom to encourage participation, and following up post-event to continue to support learning when training sessions are over.

We’ll explore the science of learning, including how factors like learner needs and preferences, training techniques, classroom environment, well-structured materials, and interactive exercises all affect learning outcomes. At the end of this hands-on facilitation course, you will have the opportunity to demonstrate your techniques in a facilitation skills training practice session where you will receive feedback and guidance from peers and an ATD expert facilitator.

Drawing upon ATD’s extensive research and experience, this training course will help you become a learner-centric facilitator who recognizes and can apply effective facilitation skills and techniques to in-person training sessions.

Research-Backed Content: This facilitation training course is based on the Training Delivery and Facilitation Capability of the Talent Development Capability Model™. The concepts covered are reflected in the TDBoK™ Guide: Talent Development Body of Knowledge, second edition, the definitive resource for the talent development profession.

Program Format

Intake Dates

Part 1 : 2, 3, 4 June
Part 2 : 9, 10, 11 June

Fee

RM10,800

Delivery

Face-to-Face, Live Online, Private Training

Roles

Trainer/Facilitator

Capability Areas

Performance Improvement, Training Delivery and Facilitation

Level

Capable

Recognition

ATD Certificate of Completion, Digital Badge

Course Info

As an instructional designer, you have the power to shape organizational results by designing learning experiences that give participants the knowledge and skills needed to perform their jobs well. To be an effective instructional designer, you need a structured, step-by-step design process that you can rely upon to create outcome-based training.

In this Instructional Design Certificate course, you’ll gain access to the leading approaches, design models, and tools you need to create transformative learning events. The program consists of 10 modules that address all aspects of the instructional design process in detail: assessing organizational needs; understanding and designing for knowledge, skill, and attitudinal gaps; developing instructional materials; and evaluating effectiveness—giving you a complete playbook for how to create training programs.

As you go through the course, you’ll have the opportunity to practice each step of the design process—getting guidance and feedback along the way. You will apply what you learn to a case study that simulates a real-world work scenario.

Research-Backed Content: ATD’s Instructional Design Certificate is backed by years of research and learning science. This course is aligned to the Instructional Design Capability of the Talent Development Capability Model™. The concepts covered are reflected in the TDBoK™ Guide: Talent Development Body of Knowledge, second edition, the definitive resource for the talent development profession.

Program Format

Intake Dates

Part 1 : 23, 24, 25 July
Part 2 : 30 July, 1, 2 Aug

Fee

RM10,800

Delivery

Face-to-Face, Live Online, Private Training

Roles

Instructional Designer

Capability Areas

Performance Improvement, Learning Sciences, Instructional Design

Level

Capable

Recognition

ATD Certificate of Completion, Digital Badge

Course Info

Blended learning involves the use of many different instructional techniques to meet the needs of participants in a wide range of settings and situations. A blended course might, for example, include a mix of in-person classroom training, virtual sessions, and self-paced components. It is an effective way to deliver training in smaller chunks, to reach distributed teams, or to provide learning in the moment of need. Blended learning has become the preferred approach to training, as it is flexible, cost-effective, and can enhance training effectiveness. To harness the full potential of blended programs, talent development professionals need the skills to identify which learning methods are most appropriate to meet the objectives and create a design that seamlessly integrates components to guarantee engagement and impact.

The Blended Learning Certificate provides you with a holistic introduction to blended learning, exploring a mix of delivery methods and tools so that you can use to reach your learners where, when, and how they are ready to learn. In this hands-on, collaborative course, you’ll gain the tools and knowledge to design, implement, and optimize blended learning programs. From understanding business goals and learning objectives and aligning them with the appropriate delivery methods to assessing outcomes and selecting the right digital tools, this course provides actionable insights at every stage of the process.

In addition to working with facilitator-provided examples, you’ll have the opportunity to bring and adapt your own training program to a blended format, enhancing your ability to apply blended learning models back on the job. As a part of your Blended Learning Certificate enrollment, you will receive a complimentary ATD on-demand course, Writing Learning Objectives, to supplement your learning.

Program Format

Intake Dates

Part 1 : 1, 2 Sept
Part 2 : 8, 9 Sept

Fee

RM9,500

Delivery

Face-to-Face, Live Online, Private Training

Roles

Instructional Designer, Talent Development Manager, Trainer/Facilitator

Capability Areas

Instructional Design

Level

Capable

Recognition

ATD Certificate of Completion, Digital Badge

Course Info

This program will show you how to design and implement effective leadership development programs that nurture high performers and future leaders, preparing them with essential leadership skills that will allow them to take on new roles within your organization. You will learn how to take your leadership training beyond individual events and build the foundation for a holistic, successful leadership development journey that begins by laying the groundwork and partnering with senior leaders.

Building Leadership Skills Through the ATD LEADS Model

The ATD LEADS model, an exclusive model based on industry-leading research and best practices, serves as the foundation for the course. Using the model as a guide, we will explore all the components necessary to build a successful leadership development program, from establishing organizational readiness and analyzing various assessment models to evaluating leadership competencies and behaviors and their relationship to your organization’s workforce needs. Several case studies allow you to learn from other organizations that have implemented leadership development programs.

This course addresses identifying good future leaders and designing leadership development opportunities, including creating learning events. You will also learn how to sustain programs by demonstrating their impact on organizational readiness and the bottom line.

Research-Backed Content: This certificate for creating leadership development programs is based on the Career and Leadership Development Capability of the Talent Development Capability Model™. The concepts covered are reflected in the TDBok™ Guide, Talent Development Body of Knowledge, second edition, the definitive resource for the talent development profession.

Program Format

Intake Dates

Part 1 : 12,13 May
Part 2 : 19,20 May

Fee

RM9,500

Delivery

Face-to-Face, Live Online, Private Training

Roles

Talent Development Director/Executive, HR/OD Professional, Instructional Designer, Talent Development Manager

Capability Areas

Talent Strategy and Management, Consulting and Business Partnering, Career and Leadership Development, Management Development

Level

Capable

Recognition

ATD Certificate of Completion, Digital Badge

Course Info

Racing to create course materials and rolling out training initiatives without an upfront analysis of what drives the training need or what organizational resources or constraints may exist is shortsighted. Needs assessment is an essential task in identifying, deciding upon, and developing successful training programs and other talent development solutions. A training needs assessment uncovers the cause of job performance gaps, and the results provide a roadmap for the talent development professional to create targeted training programs and learning solutions that achieve desired outcomes at both the individual and organizational levels.

In this practical course, learn a systematic approach for moving through a comprehensive needs assessment process so that you may confidently address employee training program requests—and be prepared to ask deeper questions and offer alternative paths when developing training programs is not the right answer. The program covers everything you need to conduct a thorough needs assessment, including what data to collect, how to collect it, how to gain acceptance for the findings, what to do in the face of stakeholder resistance, and how to effectively transition from the needs assessment stage to project initiation and implementation.

Research-Backed Content: This certificate on training needs assessment is based on the Instructional Design Capability of the Talent Development Capability Model™. The concepts covered are reflected in the TDBok™ Guide, Talent Development Body of Knowledge, second edition, the definitive resource for the talent development profession.

Program Format

Intake Dates

1st & 2nd Dec
8th & 9th Dec

Fee

RM9,500

Delivery

Face-to-Face, Live Online, Private Training

Roles

HR/OD Professional, Instructional Designer

Capability Areas

Consulting and Business Partnering, Organization Development and Culture, Instructional Design, Evaluating Impact

Level

Capable

Recognition

ATD Certificate of Completion, Digital Badge

Course Info

Evidence shows that coaching for individuals, teams, and organizations is a powerful development tool that leads to positive change and results. Earning the ATD Coaching Certificate improves your ability to help the people you coach develop rapidly, produce better results, improve their ability to achieve goals, and take action.

What You’ll Gain: Coaching Skills, Frameworks, and Confidence

During this program, you will come to better understand yourself in the role of coach, uncovering your biases, strengths, and areas of development, so that you may refine your coaching approach for increased impact. The focus of this course is on practice, allowing you to quickly incorporate theories, models, and processes into your coaching conversations while receiving real-time feedback from your peers and an expert facilitator. You will leave this program better equipped to help individuals succeed by leveraging their natural strengths.

Research-Backed Content: ATD’s coaching program is based on the Coaching Capability outlined in the Talent Development Capability Model™. The course materials correspond to concepts described in the TDBoK™ Guide: Talent Development Body of Knowledge, second edition, the key reference for professionals in talent development.

Program Format

Intake Dates

Part 1 : 21, 22, 23 April
Part 2 : 28, 29, 30 April

Fee

RM10,800

Delivery

Face-to-Face, Live Online, Private Training

Roles

Coach, Independent Consultant, People Manager

Capability Areas

Coaching

Level

Capable

Recognition

ATD Certificate of Completion, Digital Badge

Course Info

Human performance improvement (HPI) is at the heart of talent development. As a results-based systematic process, HPI is used to identify, analyze, and address performance problems in the workplace and gives the TD professional a proven methodology to tackle performance gaps. This course provides you with an understanding of HPI and the powerful role it plays in the development of our workforces.

With this foundation in HPI, you can begin to take your TD work beyond learning and development projects to operate as a strategic partner with your organization to identify solutions that improve business outcomes (like reducing costs, saving time, and increasing customer satisfaction). Knowledge and skills gaps account for only a small portion of performance-related issues in the workplace. This program will help you to identify other potential performance enablers, such as motivation, managerial support, technology, resources, organizational structure, and process. Leaving these factors out of your solutions could mean you are minimizing your potential impact by creating programs that don’t truly address the root causes of the problem.

Using ATD’s practical HPI model, you will learn what it means to work with organizations to:

  • Articulate business goals
  • Link business goals to human performance
  • Diagnose an organization’s current state of performance
  • Identify root causes of performance gaps
  • Implement appropriate solutions (that may not be training)
  • Evaluate results
  • Increase impact through effective change management

Throughout the course, you will use a real case study to apply HPI techniques and receive feedback from your facilitator and peers.

Program Format

Intake Dates

Part 1 : 14, 15 July
Part 2 : 21, 22 July

Fee

RM9,500

Delivery

Face-to-Face, Live Online, Private Training

Roles

Instructional Designer, Talent Development Manager, Trainer/Facilitator

Capability Areas

Instructional Design

Level

Capable

Recognition

ATD Certificate of Completion, Digital Badge

Course Info

If you work in talent development, you are likely running projects all day every day. These projects may include creating or updating training programs, partnering with your IT department to implement a new technology platform or tool, such as a virtual learning platform or a learning management system (LMS), or overseeing an organization-wide learning initiative, such as a leadership development program. Having project management knowledge and a systematic approach to a project lifecycle enables you to successfully oversee projects with increasing complexity and greater impact.

Every learning project needs a strong project manager who is skilled in developing and managing timelines and budgets, setting priorities, minimizing risks, and gathering stakeholder input. Successful project outcomes rely on project managers who possess leadership skills that enable them to effectively direct project teams.

“Project management is the glue that helps ensure that the goals of projects closely align with the strategic goals of the business, and it helps guarantee that realistic expectations are set regarding what can be delivered, by whom, when and for how much,” says Lynn Lewis, CPTD, a facilitator for several ATD certificate programs.

Project Management Essentials for Talent Development

This certificate program introduces you to essential project management skills and shows you how to apply them specifically to a TD environment through examples and hands-on activities. As a result, you will be able to manage learning projects more efficiently through systematic, repeatable, and adaptable processes tailored to our field.

Whether you work within a talent development department or organization or as an independent consultant, becoming a skilled and capable project manager makes you a valuable asset to the team you support. In talent development, project management skills are critical to ensuring that a learning experience or talent solution achieves the desired learning or behavioral outcomes.

Research Backed: This course is aligned to the Project Management Capability in the Talent Development Capability Model™. The project management concepts covered are reflected in the TDBoK™ Guide: Talent Development Body of Knowledge, second edition, the definitive resource for the talent development profession.

Program Format

Intake Dates

Part 1 : 27, 28 Oct
Part 2 : 3, 4 Nov

Fee

RM9,500

Delivery

Face-to-Face, Live Online, Private Training

Roles

Talent Development Director/Executive, HR/OD Professional, Instructional Designer, Talent Development Manager

Capability Areas

Project Management

Level

Capable

Recognition

ATD Certificate of Completion, Digital Badge

Course Info

Whether you consider yourself a consulting professional or not, chances are you use consulting skills in work projects closely related to your area of expertise. These could include designing a custom training program, or ones not as closely related, such as building and implementing a learning technology system. Regardless of your position, talent professionals must demonstrate strong consulting skills to lead the execution of learning solutions within an organization. You may be a practitioner working inside an organization or an independent management consultant supporting from the outside. Either way, your stakeholders—who your development solutions are intended to support—are your internal clients, and they are looking for your partnership to improve performance and achieve business success.

Practical Skills, Learning Tools, and a Proven Consulting Model

ATD’s certificate for consulting provides you with a five-phase consulting model that you can use to diagnose needs, establish goals, and achieve desired performance outcomes for your learning projects. Rooted in a performance-based approach that prioritizes results over activities, the five phases lay out a practical, step‐by‐step method for the project management of consulting projects, beginning from initial contact through the final step of process improvement.

Strategies to Manage Client Relationships

Together with an expert facilitator and a class of your peers, you will explore how to be a successful business consultant. Collaborating in small groups, you will follow a case study from start to finish, apply skills from each phase of the consulting model to practice consulting scenarios, solve problems, role‐play meetings, try out checklists, and practice making decisions management consultants make every day. You will leave the program prepared to establish strong client partnerships, overcome obstacles and resistance, and build your consulting credibility to influence decision making.

Program Format

Intake Dates

Part 1 : 22, 23 Sept
Part 2 : 29, 30 Sept

Fee

RM9,500

Delivery

Face-to-Face, Live Online, Private Training

Roles

Independent Consultant, Instructional Designer, Trainer/Facilitator

Capability Areas

Collaboration and Leadership, Consulting and Business Partnering, Future Readiness, My Career

Level

Capable

Recognition

ATD Certificate of Completion, Digital Badge

Course Info

Measure the success of any talent development program using a proven training evaluation methodology that includes a 5-level evaluation framework. This comprehensive and scalable methodology provides a simple, practical process, guiding principles for standardization, and a sustainable implementation strategy.

Learn the basics of program evaluation design, including selecting appropriate strategies and measurement tools, collecting and analyzing data to show the value of investments, and establishing and communicating evidence to demonstrate the effectiveness of your learning, development, and human resources initiatives. This evidence may include measures of how participants reacted to, learned from, and applied what they learned and how such evidence impacts targeted organization business goals.

This foundational certificate program—the only program of its kind designed to provide you with a complete understanding of how to measure training and development programs—offers small group collaboration, application exercises, a running case study, and a toolkit of forms, templates, and other resources for use on the job.

As a participant of this course, you will get two free e-books from ATD: Survey Basics and Real World Training Evaluation.

Research-Backed Content: This certificate is based on the Evaluating Impact Capability of the Talent Development Capability Model™. The concepts covered are reflected in the TDBok™ Guide, Talent Development Body of Knowledge, second edition, the definitive resource for the talent development profession.

Program Format

Intake Dates

Part 1 : 17, 18, 19 Nov
Part 2 : 24, 25, 26 Nov

Fee

RM10,800

Delivery

Face-to-Face, Live Online, Private Training

Roles

Independent Consultant, CTDO/CLO, Instructional Designer, Talent Development Manager, People Manager, Trainer/Facilitator

Capability Areas

Coaching

Level

Capable

Recognition

ATD Certificate of Completion, Digital Badge

Course Info

Change is a key part of talent development (TD). Every learning initiative requires some level of organizational change management regardless of whether it is a formal change project or not. But successful change isn’t easy, and most change initiatives fail. The question is why? To understand change, you need to understand the people and organization that are affected. As TD professionals, we are accountable for training and nurturing our colleagues so that they can be their best selves at work. This is never more critical than during change.

This program will help you lead effective change management initiatives in your organization.

The ATD Change Management Certificate program explores the process of facilitating organizational change and introduces the ATD CHANGE model, a strategic planning and tactical tool to guide you through the process of leading and influencing change. The program starts with a deep dive into industry research on the science of change to understand why successful change can be hard on both people and organizations. We then move on to the principles and stages of the ATD CHANGE model, grounded in theory and best practices but designed specifically to meet the professional development needs of the TD field. Using a case study and working with an expert facilitator and your peers, you’ll have the chance to apply each stage of the change management model to a real-world, TD scenario. Armed with a step-by-step approach and plenty of supporting tools and resources, you will leave this training course ready to become a change management leader who is prepared to navigate the personal and organizational dynamics of change in today’s work environment.

Research-Backed Content: This change management certificate program is grounded in the Change Management Capability of the Talent Development Capability Model™. The course content aligns with concepts presented in the TDBoK™ Guide: Talent Development Body of Knowledge, second edition, which serves as the authoritative reference for professionals in the talent development field.

Program Format

Intake Dates

Part 1 : 6, 7 Oct
Part 2 : 13, 14 Oct

Fee

RM9,500

Delivery

Face-to-Face, Live Online, Private Training

Roles

HR/OD Professional, Instructional Designer, Talent Development Manager, Trainer/Facilitator

Capability Areas

Change Management

Level

Capable

Recognition

ATD Certificate of Completion, Digital Badge

Course Info

Have you recently stepped into a management role for the first time? Transitioning from an individual contributor to a talent development manager can be a complex journey, filled with new responsibilities and expectations. Whether your new team consists of just one or two members or spans across a larger department, you now play a pivotal role in shaping success beyond your own contributions. Developed specifically for emerging talent development managers, this certificate program is designed to equip you with the essential knowledge and actionable skills needed to navigate this transition successfully.

Build your confidence by mastering the core competencies every new manager needs—delegating tasks, managing team dynamics, optimizing performance, and setting goals that align to business strategy—and applying those skills specifically to real-world talent development scenarios. As you explore the complexities of leading in talent development, you’ll gain valuable insights and tools necessary to drive success for yourself, your team, and your organization. By the end of the program, you will emerge as a capable leader, ready to tackle the challenges of a talent development management role and make a meaningful impact.

Program Format

Intake Dates

Part 1 : 4, 5, 6 Aug
Part 2 : 11, 12, 13 Aug

Fee

RM10,800

Delivery

Face-to-Face, Live Online, Private Training

Roles

Talent Development Director/Executive, HR/OD Professional, Instructional Designer, Talent Development Manager

Capability Areas

Project Management

Level

Capable

Recognition

ATD Certificate of Completion, Digital Badge

ATD Enterprise Solution

ATD comprehensive solutions empower your talent development team to perform at their best while addressing key industry challenges confidently.

Click on the options to explore more:

About the Model

ATD’s Talent Development Capability Model is a framework to guide the TD profession in what practitioners need to know and do to develop themselves, others, and their organizations. It is a blueprint for impact. 

More than 3,000 professionals participated in research that identified the 23 capabilities needed for success, which are part of the model. These include expected capabilities such as instructional design and training delivery, as well as newer capabilities, including data analytics, emotional intelligence, and decision-making.

The two certification programs from ATD Certification Institute, the APTD and CPTD, are grounded in the Capability Model. The certification exams cover a subset of knowledge and skills from the model.

Learn more by watching the video below.

Intro to the Talent Development Capability Model

The model is personalizable, updatable, and future-oriented, reflecting the field of talent development now and five years in the future. It responds to those trends affecting talent development, such as digital transformation, data analytics, information availability, and partnerships between talent development and business. It also anticipates a future workplace transformed by artificial intelligence and a workforce composed of part-time and contract workers.

Steps to Get the Most Value Out of the Capability Model

1

Explore the Model

Action is easy when you have the right framework. Discover the knowledge and skills that will empower the growth and development of talent development professionals.

2

Take Your Self-Assessment

Take the self-assessment to measure your skills and knowledge in personal, organizational, and professional capabilities. Use this guide to learn more about how to assess yourself.

3

Choose Your Learning Path

Once you finish the self-assessment, you will be asked to choose your learning path. Paths are based on your current role – or one you’d like in the future, or earning the APTD or CPTD certification.

4

Choose Your Learning Plan Resources

Build a learning plan from ATD resources that will close knowledge and skill gaps to prepare you for the next step in your career: a new role, a certification, or long-term development. You can also add non-ATD resources to your plan.

Frequently Asked Questions

To help talent development professionals stay current on knowledge and skills that are important for success in the field, ATD updates its Competency Model every five to seven years. The research behind each update helps to evaluate the relevancy of the model and changes that may be needed as the field evolves. The last ATD Competency Model was released in 2013.

Research was conducted between October 2018 and February 2019. Data sources for the research included a literature review, interviews with thought leaders, and an occupational survey of talent development professionals. More than 3,000 responses from 73 countries were received (the highest response ever for a competency survey). Respondents included ATD members and customers, chapter leaders, holders of APTD and CPTD certifications, participants in ATD Education courses, and more.

Competence refers to a person’s current state and their having the knowledge and skills necessary to perform a job. Capability is about integrating knowledge and skills and adapting and flexing to meet future needs. By shifting from a competency model to a capability model, ATD is helping talent development professionals put their knowledge and skills to work to create, innovate, lead, manage change, and demonstrate impact.

Additional questions can be sent to enquiry@misa.org.my

Enhance your training capabilities with ATD's comprehensive solutions.

Contact us now or schedule a call with MISA to discuss how we can help you achieve your goals.

Enhance your training capabilities with ATD's comprehensive solutions.

In today’s competitive business environment, especially in the dynamic Asia Pacific​, the role of trainers and facilitators is more critical than ever.

According to ATD’s report, Effective Trainers: Traditional and Virtual Classroom Success, organizations with well-trained and knowledgeable trainers are more likely to achieve high performance.

Here are some key insights from the report:

0%

of organizations

were identified as high performers across financial performance, customer satisfaction, employee engagement, and growth potential.

0%

of organizations

provide professional development to trainers to a high extent — and these organizations are significantly more likely to be high performers.

0%

of organizations

strongly support instructor-led training with technology — and these organizations are significantly more likely to be high performers.

0%

of organizations

report their average trainer has only beginner-level knowledge of core talent development theories.

Where to Start Enhancing Your Trainers' Capabilities?

ATD takes a practical approach to skill enhancement by focusing on four typical training scenarios.

Across the four quadrants, ATD offers specialized education programs to help TD professionals master these skills such as:​

Simultaneous Same Place
(Traditional Face-to-Face Training)

• Training & Facilitation Certificate
• Instructional Design Certificate
• ATD Master Trainer ® Program

Simultaneous Different Place
(Virtual Classroom)

• ATD Master Trainer ® Program

Same Place Different Time
(VR Classroom and Coaching Rooms)

• Coaching Certificate

Blended Learning

• Blended Learning Certificate

Enhance your training capabilities with ATD's comprehensive solutions.

Contact us now or schedule a call with MISA to discuss how we can help you achieve your goals.

Enhance your training capabilities with ATD's comprehensive solutions.

Companies are constantly seeking innovative ways to stay ahead of the competition, especially in Southeast Asia. One critical area that can make a significant difference is transforming your talent development (TD) team into a true business partner. This requires the TD team to closely align with business objectives and directly contribute to solving performance issues.

Backed by ATD Research
Taken from ‘Organizational Performance Improvement: Methods and Skills to Drive Business Success’

Not a Skills Problem

Over 80% of performance issues are not caused by lack of skills or knowledge

Multiple Root Causes

Performance gaps occur at organizational, process, and individual levels

Better Results

Organizations with performance improvement roles perform more effectively

What Drives Performance

The three key competencies for performance improvement are Analytics (51%)consulting (45%), and business understanding (43%)

The Challenge

Implementing solutions and managing change are considered the most challenging stages in performance improvement.

There is no one-size-fits-all approach to resolving performance issues. If an issue arises, many organizations may be tempted to turn to training by default, but training may not be the answer.

Because performance issues can have many causes, identifying the root cause before designing and implementing a solution is critical. This is where business diagnosis and analysis come into play.

ATD offers specialized certificated programs to help TD professionals master these skills:

  • Consulting Skills Certificate
  • Human Performance Improvement Certificate
  • Needs Assessment Certificate

Designing effective learning solutions requires a holistic approach that goes beyond traditional training. TD professionals need to put employees at the center of the learning experience, aim to change the behavior of learners, motivate employees to share knowledge autonomously, enhance performance support within workflows, provide reinforcement activities and coaching, and supplement with formal learning.

ATD Research Instructional Design in Practice: The Essential Skills and Resources found that instructional designers rate themselves highly in collaboration, developing instructional materials, and facilitating training. However, they may need additional training in graphic design, video production, and programming.

ATD offers specialized certificated programs to help TD professionals master these skills:

  • Instructional Design Certificate
  • Blended Learning Certificate
  • Creating Leadership Development Programs Certificate

The role of trainers or facilitators is crucial in implementing solutions. According to ATD Research Effective Trainers: Traditional and Virtual Classroom Success, if trainers have at least a moderate understanding of training theories and models, or are proficient in at least one theory or model, the organization is more likely to be a high-performing organization.

ATD offers education programs​ to enhance these skills, such as:

  • Training & Facilitation Certificate
  • Coaching Certificate
  • ATD Master Trainer® Program

Evaluating learning outcomes and measuring learning impact is essential for quality control and continuous improvement. TD professionals must demonstrate how learning programs align with and support the organization’s mission and strategic goals.

ATD Research, The Future of Evaluating Learning and Measuring Impact: Improving Skills and Addressing Challenges, reveals that while organizations excel at communicating the impact of learning projects, they often fall short in using learning data for business decisions. Only 16% of organizations are very successful in comparing the costs and benefits of learning projects.

ATD offers professional courses to help talent development practitioners enhance their skills in evaluating learning outcomes, such as:

  • Evaluating Learning Impact Certificate

Leading Organizational Change

Change management is a challenging yet crucial aspect of performance improvement. TD professionals can play a vital role by collaborating with senior leaders and providing training on change management skills, techniques, and strategies.

According to ATD Research, Change Management: Talent Development’s Critical Role:

  • Change is common in today’s organizations, with the median participating organization experiencing four to six major change initiatives. About one in six undertook 10 or more major change initiatives.
  • What’s more, the rate of change is expected to increase in the future, with 65% saying they predict an increase in the number of major change initiatives over the next five years.
  • Less than 35% of talent development professionals achieve proficiency in change management.

ATD offers:

  • Change Management Certificate
  • Project Management Certificate

Ready to transform your TD team?

Contact us now or schedule a call with MISA to discuss how we can help you achieve your goals.

Upcoming ATD Webinar

About

With more than 80 years of history, the ATD International Conference & EXPO is the world’s leading event for talent development professionals. Each year, L&D leaders turn to ATD to explore emerging trends, proven best practices, and practical solutions they can apply immediately.

Join this webinar for an early look at the talent development trends shaping workforce performance and organizational success. This preview spotlights the insights, innovations, and strategic conversations you can expect at ATD26, and offers takeaways you can use right away to inform your planning for the year ahead. Whether or not you plan to attend the conference, you’ll leave with a sharper view of what’s next for our profession.

Friday, 6 February 2026

10:00 a.m. – 11:00 a.m. (GMT+8)

ATD Insight - Jan '26

The 2025 State of the Industry report, sponsored by Absorb, is ATD’s annual review of talent development trends, spending, and activities that can help benchmark your team’s work. Drawing upon ATD’s 2025 survey, which gathered information from 539 organizations across a diverse range of industries and company sizes, this year’s report presents results in a robust, data-driven guide to demonstrate what happened in talent development in 2024.

The report provides the following key information:

  • Benchmark your organization’s learning hours, spending, and activities against other participating organizations.
  • Discover what learning delivery methods are being used in the industry, including those incorporating new technologies.
  • Understand what learning content areas organizations are focusing on in their efforts to close skills gaps and meet business needs.

To read the full report, join ATD membership or purchase it directly from the ATD official website.

ATD Insights - January 2026

2025 State of the Industry
Talent Development Benchmarks and Trends

ATD Research

AI in Instructional Design

Transforming Workflows and Content Creation

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Bridging the TD Skills Gap

Preparing for the Future

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Effective Trainers

Traditional and Virtual Classroom Success

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Organizational Use of AI for Talent Development

A Focus on AI Literacy

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The Future of Evaluating Learning and Measuring Impact

Improving Skills and Addressing Challenges

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Real Training for the Real World

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