Micro-Credentials for
Diploma in SALES AND MARKETING

What are Micro-Credentials?

Focused, flexible, and highly accessible accredited short courses.

Micro-credential is a digital certification of assessed knowledge, skills and competencies in a specific area or field which can be a component of an accredited programme or stand-alone courses supporting the professional, technical, academic, and personal development of the learners. They are aimed at school leavers who want to get a head start before joining an academic programme or a working adults who want to upskill or learn a specific skill; work with rapidly changing technology; and/or acquire specialised skills sought after by employers.

  • 6 May 2023
  • Online E-Learning (Part-time)

SELECT A MICRO-CREDENTIAL

Each Micro-Credential can be accumulated and credited to a full-fledged academic qualification.

  • Learn Remotely
  • Learn At Your Own Pace
  • Stackable
DSM401

Fundamentals of Marketing

Learn the fundamental concepts of contemporary marketing and their practical applications.

By the end of the module, students should be able to:

  • Analyse factors of the marketing environment which influence marketing decisions.
  • Evaluate the practical significance of consumer and business behavioural theories in marketing decisions.
  • Apply market segmentation, targeting and positioning concepts to a practical marketing context.
  • Recommend appropriate individual elements of the marketing mix to the marketing activities of organisations.
  • Nature of marketing
  • Marketing strategy
  • Marketing environment
  • Marketing research
  • Consumer and business buying behaviour
  • Market segmentation, targeting and positioning
  • Marketing mix tools
  • Global marketing
  • Sustainable marketing and marketing ethics
Enquire
DSM402

Selling and Sales Management

Understand the sales functions and the activities involved in personal selling and managing a sales force.

By the end of the module, students should be able to:

  • Explain the role of the sales function and personal selling process
  • Explain the sales management process
  • Apply the sales force recruitment and selection process
  • Design a sales training programme
  • Design a plan to motivate salespeople
  • Develop sales force organisational structures, compensation schemes and performance evaluation
  • Examine and decide on the adoption of technology, key account management and/or relationship selling
  • The role of selling in marketing
  • Introduction to sales management
  • Personal selling process
  • Sales leadership. Key account management and relationship selling
  • Use of technology in selling and sales management
  • Sales force recruitment, selection, training, and motivation
  • Sales force organisation, compensation and evaluation
ENQUIRE
DSM403

Consumer Behaviour

Understand consumer behavior to plan, implement and evaluate effective marketing strategies.

  • The role of selling in marketing
  • Introduction to sales management
  • Personal selling process
  • Sales leadership. Key account management and relationship selling
  • Use of technology in selling and sales management
  • Sales force recruitment, selection, training, and motivation
  • Sales force organisation, compensation and evaluation
  • Consumer behaviour and consumer research
  • Consumer decision making process
  • Consumer motivation, personality and needs
  • Consumer beliefs, feelings, and attitudes
  • Influence of culture
  • Family and household influences
  • Group and personal influences
  • Shaping consumers’ opinions
ENQUIRE
DSM404

Marketing Planning and Strategy

Learn the process of devising marketing strategies to achieve organizational objectives based on a comprehensive analysis.

By the end of the module, students should be able to:

  • Apply marketing principles and concepts learned in the core Fundamentals of Marketing module
  • Develop and practice their ability in marketing analysis and decision making in formulating marketing strategy for organisations
  • Develop a formal marketing plan
  • Brief review of different types of plans
  • Situation analysis
  • Defining mission and business
  • Establishing marketing objectives
  • Identifying ideal customers
  • Understanding competition
  • Formulating marketing strategies and action plan
  • Integrating online and offline marketing
  • Building effective measure metrics
  • Writing the plan
  • Implementing the plan
ENQUIRE

Enroll Now

Start your journey of continuous learning!

By submitting your information in the form above, we have your permission to send you marketing information.

Academic and Examination Board

Dr. Roger Low Kit Fai
Chairman of Academic Board
Member of Examination Board

Highest Academic Qualification
Doctor of Business Admistration

Name of Awarding Institution
University of South Australia

Prof. Ang Peng Hwa
Chairman of Examination Board
Member of Academic Board

Highest Academic Qualification
Doctor of Philosophy

Name of Awarding Institution
University of South Australia

Prof. Ramaswami Seshan
Member of Academic Board
Member of Examination Board

Highest Academic Qualification
Doctor of Philosophy

Name of Awarding Institution
University of Florida

Dr. Ameen Ali Salim Talib
Member of Academic Board
Member of Examination Board

Highest Academic Qualification
Doctor of Philosophy

Name of Awarding Institution
University of Warwick, UK

Find Your Perfect Course

Accelerate you career growth.

ALL COURSES