Neuromarketing Bootcamp : Activating the “Buy Mode” in Your Customer’s Brain
Description
Over the past decade, breakthroughs in understanding the human brain have revealed what drives people to buy, giving rise to a field called neuro-marketing. This course will teach you the latest neuro-marketing strategies to infuse your marketing materials with elements that captivate customers’ brains, motivating them to desire your product or service and make quicker purchasing decisions.
In this two-day, power-packed course, you won’t be bogged down by complex “brain science.” Instead, you’ll dive into easily digestible neuro-marketing techniques, illustrated with real-world marketing stories and engaging examples, to empower your leadership in influencing customer behaviour effectively.
This course is HRD Corp (HRDC / HRDF) claimable.
Additional information
| Mode | Online, 2-days |
|---|---|
| In-House | ✓ |
Course Details
Learning Outcomes
- Understand how the brain goes from ‘normal’ to ‘buying’ mode
- Develop your own marketing/advertising materials that are focused on stimulating the potential customer’s brain and encouraging a positive response
- Eliminate redundant components in marketing materials that doesn’t impact or drive a customer any closer towards a buying decision
- Discover how global brands (and some smaller-but-profitable companies) are successfully using neuro-marketing in their promotions
- How to craft an Irresistible Marketing Offer that triggers people’s minds to uncontrollably say ‘Yes’ to your offer
Suitable for:
This course is suited for companies whose business is more towards Business-to-Consumers (B2C) and will benefit executives, professionals, sales, retail, marketing and advertising staff who want to learn more about marketing – that is based on fascinating discoveries about the human brain (and forces that influence buying behavior).
Course Outline
Day 1:
- Invisible brain persuaders used in advertising
- Creating desired positive perceptions in people within the first 2 seconds
- Neuro pricing strategies – how to get a customer’s brain to think your offer is a good deal (even if it may be highly-priced)
- Secrets of triggering emotions using carefully crafted marketing words to influence buying decisions
- How to appeal to the human senses and increase the potential client’s desire to buy
- Ways to grab people’s attention with your promotion and making it stick in their minds
- Neuro-marketing strategies for gender-oriented products/services – Mars vs. Venus
- Diffusing skepticism – how to speak directly to the customer’s brain and instill trust
Day 2:
- Specific Neuro-marketing techniques for different marketing mediums:
◦ Internet
◦ Print ads
◦ Face-to-face selling - Mind-tactics to create immediate buying decisions
- Behavioral research discoveries about “loyalty” – how you can apply it to prevent customers from jumping ship to your competitors and instead have them stick to you for life
- Secrets to craft an irresistible offer – ignite the “I’ve got to have it” emotions when they see your promotion
- Putting it all together – hands-on session to create & design your own marketing materials using elements of Neuro-marketing
