The Power of AI in Sales & Marketing

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Description

With the rise of data importance, leadership in adopting AI and tools like ChatGPT is changing how companies plan their marketing and sales, from crafting content to finding the right customers. In part 1, this course introduces the essentials of AI in marketing, focusing on crafting content with AI and using data to plan better marketing actions. It also covers how AI can improve your sales process by helping to understand customer needs and making sales efforts more personal and efficient.

Part 2 of this course explores how leadership in Artificial Intelligence (AI) can transform sales and marketing by offering personalised customer experiences and deeper insights into customer behaviour. It includes practical advice on tracking AI’s impact on business, calculating the return on investment, addressing industry challenges, and staying updated with AI advancements. Participants will learn to apply AI technologies effectively to engage customers, assess the success of AI initiatives, and plan for future developments in the digital marketing sphere.

This course is HRD Corp (HRDC / HRDF) claimable.

Additional information

Mode

Physical, 2-days
In-House

✓

Course Details

Course Objectives

Part 1

  • Understand how AI and ChatGPT change marketing and sales.
  • Learn to use AI for better marketing plans based on data.
  • Learn how to use ChatGPT to create good content for different marketing needs.
  • Achieve better sales with AI tools.
  • Discover how to effectively implement AI in sales and marketing strategies.

Part 2

  • Understand the impact of AI on creating personalised interactions and improving customer service.
  • Learn to analyse customer behaviour and develop targeted marketing campaigns using AI.
  • Discover how to evaluate the effectiveness and financial returns of AI initiatives.
  • Identify how AI can solve common sales and marketing challenges.
  • Stay informed about the latest AI trends and plan for their implementation in sales and marketing.

Learning Outcomes

Part 1

  • Explain how AI affects sales and marketing today.
  • Develop and implement marketing plans that use AI.
  • Use ChatGPT to craft content that fits marketing needs.
  • Use AI to help find and reach out to customers in sales.
  • Understand and address the challenges and ethical aspects of using AI in sales and marketing, while adopting responsible AI practices.

Part 2

  • Skills in using AI to enhance customer interactions and sales strategies.
  • Ability to analyse and apply customer data for effective marketing.
  • Knowledge of how to measure AI initiatives’ success and their ROI.
  • Understanding of how to address sales and marketing problems with AI solutions.
  • Insights into future AI advancements and integrating them into strategic planning.

Methodology

The course will be delivered through a blend of knowledge sharing, hands-on exercises, group discussions, case study, and real-world application scenarios to ensure participants can effectively apply ChatGPT and AI insights in their professional roles.

Target Audience

  • Marketing professionals seeking to integrate AI into their strategies for better customer engagement and targeted campaigns.
  • Sales managers and executives interested in leveraging AI for improved customer insights and personalization.
  • Business strategists looking to understand AI’s impact on sales and marketing for strategic planning and competitive advantage.
  • Marketeers aiming to deepen their knowledge of AI applications in analysing customer behaviour and measuring success.
  • Entrepreneurs and business owners who want to apply AI technologies to enhance customer experiences and drive business growth.

Course Outline

Part 1

Module 1: AI-powered Content Creation and Marketing Strategies

  • Overview of sales and marketing landscape in the digital era.
  • Understand the role of AI & ChatGPT in transforming marketing landscapes.
  • Discuss the role of AI in optimising marketing strategies.
  • Develop data-driven marketing strategies using AI-powered analytics and insights.
  • Utilise ChatGPT to generate compelling content for various marketing channels and campaigns.
  • Best practices for ensuring content quality and brand alignment.
  • Address potential challenges and ethical considerations in AI-assisted content creation.

Module 2: AI-Enhanced Sales Prospecting and Process

  • Discuss the role of AI in optimising sales strategies.
  • Analyse successful AI-driven sales strategies across industries.
  • Design effective prompts to identify potential customers, prioritise and target sales prospects effectively.
  • Analyse customer data and market trends using AI-powered tools.
  • Integrate AI into the sales process to identify customer needs and preferences.
  • Leveraging ChatGPT for personalized sales pitches and value propositions.
  • Automating repetitive tasks in the sales process for increased efficiency and effectiveness.
  • Making data-driven decisions to improve sales performance and revenue generation.

Module 3: Ethical Considerations

  • Identify potential challenges and ethical considerations of AI in Sales & Marketing.
  • Implementing responsible AI practices in sales and marketing processes.

Part 2

Module 1: Personalisation and Customer Insights

  • Discuss the role of AI in enhancing customer experiences
  • Tailor AI to personalize customer interactions and sales pitches.
  • Utilise AI analytics to understand customer behaviour and targeted marketing campaigns.
  • Employ AI to analyse and act on customer feedback for continuous service improvement.

Module 2: Measuring Success and ROI

  • Techniques for monitoring AI systems’ performance in business applications.
  • Calculate the return on investment for AI projects.
  • Identify sales and marketing challenges that can be addressed by AI technology.
  • Case studies on successful AI implementation and lessons learned.

Module 3: Future Trends and Practical Implementation

  • Explore emerging trends and future possibilities of AI in sales and marketing.
  • Formulate an action plan for implementing AI technology in sales and marketing strategies.
  • Foster a customer-centric approach by combining AI with human insights.

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