Digital Marketing course outline

  1. Introduction to E-commerce
    • Selecting an E-commerce Platform
    • Store Strategy: Audience, Product, Price  
  2. Build Your Website / E-commerce Store
    • Creating the perfectly optimised homepage
    • E-commerce design principles
    • Optimising for Mobile Experience
    • Plugins & Third-Party Tools
  3. e-Commerce Sales Funnel
    • Best Practices for Checkout pages
    • One Click Checkouts
    • Assessing and managing abandoned cart
  4. Payment Gateway & Logistic Partners
    • Choosing and Using Payment Gateways
    • Understanding SSL (security)
    • Logistic providers and rates
  5. Protecting Your Customer and Yourself
    • Protecting your customer data
    • A basic understanding of PDPA & GDPR and Cookie messaging
    • The essential legal information to include on your site
    • Defining a returns policy
  6. Digital Marketing Fundamentals
    • Digital marketing and the ever-changing digital landscape
    • Online visibility and why it is important for a business
    • The importance of a digital marketing plan and strategy, and why you must have it
  7. Digital marketing channels
  8. Q&A