Google Analytics Masterclass (VIRTUAL LEARNING)
Course Outline
Understand technical jargon and determine how and where your business fits into the digital world.
Learn how to measure and analyse diverse digital marketing channels against goals to develop effective e-commerce marketing strategies. This workshop will
• teach you how to incorporate digital measurement in your business strategy
• show you how to use Google Analytics as a measurement platform to drive your business performance.
This workshop will cover fundamentals to advanced certification topics in digital analytics, introduce key channels, concepts and metrics. Attendees will grasp online marketing basics, get their head around the technical jargon and determine how and where their business fits into the digital world.
- Overview of key Digital Trends and Marketing Techniques, from search engine marketing, to content marketing and influencer outreach.
- CPC, CPM, CPA, CTR, Conversions – what do these metrics mean for your business, and how do you measure them?
- Campaign Optimization. Understand advanced tools, and best practices to improve advertising and marketing ROI, measuring visitors& engagement and creating advanced goals.
- Uncover more details and insights in their Google Analytics data by tackling topics like customised tracking code, filtering analytics data, setting up goals and funnels, and tracking interactive elements.
- Custom Reporting and Dashboarding.
Who will benefit from this course?
Business owners, entrepreneur, marketing or business professionals who need to understand how Google Analytics can be used to measure and improve the ROI of digital marketing efforts.
Trainer Profile
Ivan Wong has over 20 years of experience in Business Consulting, Training, Search Engine Marketing, Conversion Optimisation, and Digital Analytics. A certified accountant and programmer by profession, he also has over 12 years of experience as a marketing and business analytics trainer. Ivan is also one of the few Google-Appointed Regional Trainers who conducted the official Google Ads, Analytics, and Mobile Advertising courses.
He is qualified in the Design and Development of Learning for Performance (ACLP, DDDLP) and provides training and consultancy for various organisations including SIRS, TVI, Lithan, Google Mobile Labs, TheKnowledgeEngineers, General Assembly, and Econsultancy. Well-versed in both the technical and business aspects of digital marketing, his passion is to help organisations of all types to use digital marketing effectively, working with all sizes of businesses from SMEs through to clients as large as TripAdvisor, CNNGo, Decathlon International, Singapore Tourism Board, and American Express.
TESTIMONIALS
Content was relevant and good case studies, practical examples. Trainer was also quite interactive and have good resources recommended
Burda Singapore
Marketing Director
Dec 21, 2022
Martin is very knowledgeable and shared many real life examples and case studies so that I could better relate. He was also able to distil and simplify complicated concepts into easy-to-understand explanations, which was very helpful to me, as I am not a trained marketer. This course was very helpful to me.
NTUC Health Co-operative
Assistant Manager
Dec 21, 2022
The examples used, tips and tools provided by the instructor were very relevant and helpful.
AIG APAC Holding Pte Ltd
AVP
Dec 20, 2022
Very comprehensive course with global insights, lots of useful information and templates. Both trainers were able to illustrate and articulate the in-depth of event management clearly through real-life experience. The course has given me valuable insights into event management.
Senior Officer
Singapore Tourism Board
Oct 28, 2022
Practical & engaging session. Lots of case studies/illustrations and practical examples shared specific to our industry. Concise tips given to improve our presentation skills. The trainer also pointed out shortcomings of the presentation and gave useful advice right away.
Siemens
Siemens Medical Instruments Pte Ltd
Oct 28, 2022
Very dynamic and engaging trainer. In-depth step by step approach that we can take back and implement. Great examples used to illustrate common faults. The exercises helped us apply our learning to real-life scenarios
Manager, Branding
Sentosa Development Corporation
Oct 28, 2022
Extensive coverage of legal aspects in contract administration. Very knowledgeable trainer, excellent delivery. Trainer was very interactive and tried to tailor the principles/concepts to each individual’s field of work.
Vice President
SBS Transit Ltd
Oct 28, 2022
Subject matter expertise. Use of appropriate statistics and case studies to illustrate latest digital trends and concepts. The course gave good insights into measurement and analytics of digital marketing. A lot of practical examples, case studies, metrics, free online tools useful for this course and definitely in our work.
Digital Marketing Specialist
SAP Asia Pte Ltd
Oct 28, 2022
“Content was relevant and good case studies, practical examples. Trainer was also quite interactive and have good resources recommended.”
Marketing Director
Burda Singapore
Oct 28, 2022
“Martin is very knowledgeable and shared many real life examples and case studies so that I could better relate. He was also able to distil and simplify complicated concepts into easy-to-understand explanations, which was very helpful to me, as I am not a trained marketer. This course was very helpful to me.”
Assistant Manager
NTUC Health Co-operative
Oct 28, 2022
"The examples used, tips and tools provided by the instructor were very relevant and helpful.”
AVP
AIG APAC Holding Pte Ltd
Oct 28, 2022
Course Fee
To be determined
Schedule & Duration
To be determined
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