Graduate Diploma in
Global Marketing Management

Be an expert in global marketing strategy

To manage marketing on a global level, expertise in global marketing strategy is needed.

Graduate Diploma in Global Marketing Management is for the Asian marketer to compete in a global environment; a good knowledge of Asian Business and Marketing is necessary but not sufficient.

To manage marketing on a global level, expertise in global marketing strategy is needed. With globalisation, firms operate on a global basis. They organise their structures, resources, strategies, and people to address the world as a single market.

However, marketing strategies and practices could vary across countries, due to differences in culture, economics, social and political factors. 
 
Delivery mode is face-to-face and E-learning (blended) in English and Mandarin.

  • TBC
  • Enquire for Price
  • Online Course
  • 8 Months

This is an 8-month part-time programme, covering 6 modules with a total of 216 contact hours.

The delivery of this programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held three times a week. Weekend block classes may be available subject to adequate student enrolment. Weekly lectures are conducted by qualified and experienced local lecturers approved by the Institute.

Students are required to pass the overall assessment in order to be granted a passing grade for each module. All students are required to fulfil the attendance requirement of at least 75% for each module before they are considered eligible to take the examinations/assessment of the module concerned.

The module aims to provide the theoretical and applied knowledge of multivariate statistical techniques for data analysis and the introduction of qualitative and quantitative research methods to provide students with an appreciation of the contribution of each method to social science research in a business and marketing environment. The Asia region is rich in diverse economic, political-legal, and social-cultural characteristics offers marketing researchers a gamut of challenges and generate greater awareness of cross-cultural differences that has an impact on business approaches, and consequential results.

The module examines a variety of marketing communications theories and practices to equip students with knowledge and skill to craft and communicate an effective marketing communication plan. It will also assess the impact of digital technology on marketing communications in a global markets landscape. Marketing communications are explored, studied, and understood within the framework of economic, political-legal, and social-cultural dimensions of various Asian markets.

Students will have a clear understanding, supported by a portfolio of actual examples, of how enterprises approach various aspects of marketing strategy analysis and formulation. Students will become familiar with tools, frameworks and processes deployed by businesses to analyse and formulate a marketing strategy.

Given that Asia is a vibrant and significant part of the global economy in the 21st century and is a major trading partner with almost every country in the world, this module aims to deliver a deep understanding of Asian history, economic, political-legal, social-cultural factors required to successfully engage in business relations throughout Asia ranging from government to commercial and even not-for-profit entities.

This module aims to enhance candidates’ knowledge and skills by integrating the concepts and strategic frameworks taught in previous modules to help candidates analyse specific marketing cases on the Asia region.

This module introduces the foundational and functional tools to better prepare students for the global business landscape. The objective of this module is to provide students with the necessary skills and knowledge about global strategy. It aims to enable students to identify and use key conceptual tools necessary to understand and work effectively in the global business environment. Students are expected to integrate their learnings and knowledge gained in prior modules in this final project.

All applicants must possess any one of the following of the equivalent recognised qualification:

  • A university degree or a professional qualification in a business-related discipline, or
  • Mature candidates of at least 30 years old with at least 8 years of relevant working experience.
  • Candidates with other qualifications can be considered on a case-by-case basis
  • At least IELTS 5.5, or
  • At least iBT TOEFL 46 – 59, or
  • A pass in GCE ‘O’ Level English, or
  • Its equivalent to be assessed on a case-by-case basis.

All applicants must possess any one of the following of the equivalent recognised qualification:

  • A university degree or a professional qualification in a business-related discipline taught in Mandarin*, or
  • Mature candidates of at least 30 years old with at least 8 years of relevant working experience.
  • Candidates with other qualifications can be considered on a case-by-case basis.

* For degrees or equivalent qualification not taught in Mandarin, language requirement to apply: A Pass at the college entrance examination in Mandarin.

Academic and Examination Board

Dr. Roger Low Kit Fai
Chairman of Academic Board
Member of Examination Board

Highest Academic Qualification
Doctor of Business Admistration

Name of Awarding Institution
University of South Australia

Prof. Ang Peng Hwa
Chairman of Examination Board
Member of Academic Board

Highest Academic Qualification
Doctor of Philosophy

Name of Awarding Institution
University of South Australia

Prof. Ramaswami Seshan
Member of Academic Board
Member of Examination Board

Highest Academic Qualification
Doctor of Philosophy

Name of Awarding Institution
University of Florida

Dr. Ameen Ali Salim Talib
Member of Academic Board
Member of Examination Board

Highest Academic Qualification
Doctor of Philosophy

Name of Awarding Institution
University of Warwick, UK

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