Effective Digital Marketing
Course Outline
- Introduction to E-commerce
• Selecting an E-commerce Platform
• Store Strategy: Audience, Product, Price - Build Your Website / E-commerce Store
- Creating the perfectly optimised homepage
- The product information hierarchy – what information should go where?
- Writing the perfect product description
- The importance of imagery
- Upselling: Using recommendations to increase conversions
- How video can increase conversions
- E-commerce design principles
- Optimising for Mobile Experience
- Sharing your store’s story in a second
- Plugins & Third-Party Tools
- Blog Pages
- Creating the perfectly optimised homepage
- e-Commerce Sales Funnel
- Best Practices for Checkout pages
- One Click Checkouts
- Assessing and managing abandoned cart
- Payment Gateway & Logistic Partners
- Choosing and Using Payment Gateways
- Understanding SSL (security)
- Logistic providers and rates
- Protecting Your Customer and Yourself
- Protecting your customer data
- A basic understanding of PDPA & GDPR and Cookie messaging
- The essential legal information to include on your site
- Defining a returns policy
- Intro to Digital Marketing
- Short and quick introduction about digital marketing and the ever-changing digital landscape
- Learn what is online visibility and why it is important for a business
- The importance of a digital marketing plan and strategy, and why you must have it
- Learn what is a digital marketing plan and strategy
- Digital marketing channels
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- Social media marketing
- Pay per click advertising (PPC)
- Email marketing
- Display advertising
- Content marketing
- Q&A
Learning Outcome
• Essential components for a digital storefront
• Create a functional e-commerce platform
• Optimise your website and e-store
• Basic understanding of digital marketing channels to improve performance
Who will benefit from this course?
- Retail stores, Micro-businesses, Home businesses, Self-employed – that want to add an e-commerce component to their business
- Businesses that want to reach a wider/national/global audience
- Anyone that wants to start their own eCommerce business
Trainer Profile
Martin Ross has over 20 year’s of marketing and consulting experience in various industries including broadcasting, advertising, publishing, IT and management consulting. He has consulted with clients on a range of business, management and leadership issues across the region including New Zealand, Australia, Malaysia, India, Thailand, Philippines, Indonesia, S Korea, Japan and Hong Kong.
As an active marketer and facilitator he has done work with regional clients including, Microsoft, Deutsche Bank, DBS Bank, Resorts World Sentosa, Skyscanner, Visa International, Workforce Development Agency, Starwood Resorts, New Zealand Bank, Cathay Pacific, Singapore Airlines, Singtel and many others. He also worked closely with the world’s leading media, creative agencies, publishers and their clients including, MEC Global, Zenith Optimedia, Mindshare, Universal McCann, XM Asia, OgilvyOne, Arc Worldwide, Yahoo!, Microsoft Advertising, AsiaOne, MediaCorp, BBC, CNN and many others.
He now owns and operates an independent digital marketing consultancy – coaching and consulting clients with their digital marketing strategy as well as presenting workshops at the Marketing Institute of Singapore and Econsultancy on digital topics.
Previously, Martin also held the position of Managing Director of Sizmek SEA, Director of Sales and Strategy for Ctrl/Shift and Managing Consultant of Worklife Asia.
Testimonial
Course Fee
To be determined
Schedule & Duration
To be determined