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This programme offers a comprehensive exploration of the AI landscape and its diverse applications in text, image, and video generation. Participants will engage in practical sessions and collaborative activities, utilising…
With the rise of data importance, leadership in adopting AI and tools like ChatGPT is changing how companies plan their marketing and sales, from crafting content to finding the right…
Today’s competition is fiercer and more dynamic than ever. Simply having a great product and delivering engaging presentations on its features is no longer enough. Selling has evolved beyond persuading…
In the relentless battle for customers, the stakes have never been higher. As some companies push for global dominance, others fight for independence or mere survival. In this competitive landscape,…
The Diploma in Digital Marketing programme aims to provide students with a holistic view of the business process, and at the same time develop broader knowledge in digital marketing strategies….
Upgrade Your Skills in Digital Marketing The Advanced Diploma in Digital Marketing is a professional digital marketing programme specially designed for those who wish to upgrade their knowledge and skills…
To manage marketing on a global level, expertise in global marketing strategy is needed. Graduate Diploma in Global Marketing Management is for the Asian marketer to compete in a global…
Learn the ins and outs of what makes the best sales strategy. The Diploma in Sales and Marketing is specially designed for individuals who wish to acquire marketing knowledge and…
Micro-Credentials are focused, flexible, and highly accessible accredited short courses. A micro-credential is a digital certification of assessed knowledge, skills and competencies in a specific area or field which can…
How do you get people to see things your way? How do you use leadership in influence to connect, build trust, and gain support for your proposals or ideas? How…
Successful organisations recognise that business success relies not only on how sales managers oversee departmental functions but also on how they lead others to tackle challenges and drive superior organisational…
Great and successful salespeople focus not only on selling but also on genuinely helping customers get what they need. This dedication to customer success, combined with effective leadership in sales…
Top tele-sales performers are proactive and adaptable, continually refining their sales strategies and techniques to stay ahead in a dynamic market. They excel at engaging customers over the phone, creating…
As service providers, we sometimes find ourselves handling “difficult customers.” Delivering “bad news,” saying “no” to customers, or even to people in positions of power can often tempt us to…
90% of customers aren’t ready to buy when salespeople reach the end of their sales process. This disconnect, along with other everyday struggles like understanding diverse customer personas, overcoming objections,…
In today’s complex and competitive environment, there is always the possibility that things may not go as planned. Equipping yourself with negotiation skills provides a powerful advantage, empowering you to…
Your approach to managing sales objections and obstacles effectively can significantly boost sales outcomes without incurring unnecessary and costly efforts. This workshop introduces a structured process for handling objections, empowering…
Many assume that selling happens within a framework of routine exchange, with established processes and fixed procedures. However, when people engage to alter or enhance the relationship, it marks the…
In today’s world, where people are bombarded with countless marketing messages daily, standing out is essential. Traditional marketing efforts often go unnoticed, blending into the noise. To truly excel, your…
Over the past decade, breakthroughs in understanding the human brain have revealed what drives people to buy, giving rise to a field called neuro-marketing. This course will teach you the…
Over the past decade, scientific discoveries have unlocked new techniques to communicate effectively by appealing to the brain’s natural responses, making people more receptive and agreeable. These brain-influencing techniques are…